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What previous
attendees have said about the "Finding your Niche" programme:
"An
ideal opportunity and environment in which to explore and capture
creative thoughts and ideas that would have otherwise lain dormant!"
Jane Malyon,
www.nlp-in-business.co.uk
“The
weekend has certainly opened up my attitude and my hunger to get out
there and share my expertise with as many individuals as possible. A
very useful, practical way of learning about marketing and publicity.
Thank you!” Cici Collins,
www.cicicollins.co.uk
“Uplifting, inspirational, educational, motivating, entertaining, fun,
deeply interesting, a great networking event, a great weekend,” Bel
Price,
belinda.price@ntlworld.com
“Angela
is expert, competent and caring. I liked the fact that while all the
high tech stuff was there and it was clear that there was much knowledge
being given, it also felt comfortable and cosy.” Lena Fenton,
www.lifeworkscoach.co.uk
"Angela’s excellent and positive feedback (and the group feedback) has
given me a big boost of confidence in my materials as well as
suggestions and ways to improve them. Most importantly it has given me
confidence in my marketing skills and a more positive approach to my
business. The e-mail support has been really excellent and has exceeded
my expectations. I have not experienced or considered coaching before
but would consider it again based on Angela’s excellent service." Denise
Marleyn,
www.persephone-therapy.co.uk
Programme Overview:
This
event has been developed by an experienced coach and marketing
consultant and will run with a maximum of 8 participants to ensure
adequate coaching time is available for each individual.
The programme consists of
two modules, each module incorporates two teleclasses and written
exercises / follow up for two week's following each class, making a
total of one month's learning. Each Module can be taken independently or
together as a complete programme.
What the programme will give you:
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> Focus
– we cannot be ‘all things to all men’, be a master of your
niche! |
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> Self-belief
– appreciation of your own unique talents
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> Insight
– deep understanding of who you are and why you want to coach
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> Clarity –
of who your customers are, why they need you and where to find
them |
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> A Sales Strategy
– your own blueprint for approaching potential customers and presenting the unique benefits
of your coaching service |
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> A Marketing Plan of Action
– with the insight you gain during the weekend and subsequent
online activity you will develop your own marketing plan over
the four weeks following attendance |
What will be covered:
Module One:
This module
will take you on a journey of self-discovery using the powerful methods
of ‘Symbolic Modelling’ and ‘Clean Language’. These coaching tools will
enable you to look inwards at your strengths, life experiences, values
and motivators like never before.
Over the
course of the month, you will learn:
“When
you are coaching at your best, that’s like what?”
From
this, you will develop a profound metaphor for your coaching practice,
discovering what is at the heart of your passion for coaching.
Your
metaphor will become a useful tool in a number of ways:
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 As an ‘anchor’ for you to reconnect to your excellence
whenever you need to |
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As a guide for you to pinpoint the exact type of
coaching you do best and who it is most useful for
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As a communication tool – to develop the most effective
way for you to describe to others what you do, and what
it will do for them |
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You will
explore the different positive qualities that you possess that enable
you to be an excellent coach.
You will
identify the types of people you are most inspired to coach, learning
what sort of people can benefit the most from your unique talents. You
will generate ideas on where you might find and communicate with this
niche group, and in what way to ensure they are receptive to hearing
from you.
You’ll discover what type of person you’re naturally drawn to, and see
what the real difference is you can make to their lives. You’ll put
yourself in their shoes and work out the most effective way you can
contact and connect with this type of person
This
understanding of your niche will go beyond simple demographics and give
you a tangible connection with the particular group or groups of people
that you are most suited to coach. That deep understanding will enable
you to appreciate the most effective ways you can communicate to your
target groups – in their language and on their terms.
You will
learn the relationship between your coaching skills and your marketing
skills. You will uncover your beliefs about selling and marketing and
learn the powerful beliefs that successful coaches have for selling
their services ethically and professionally.
During
the teleclasses you will be sharing your experience with other, like-minded
coaches and practitioners, all with their own unique abilities, insights
and backgrounds. Their experiences will enrich your own as you connect,
communicate and synergise ideas. Recordings of both teleclasses will be
made available for you to listen again to ideas and feedback.
You will also participate in
further 'buddy calls' with other participants to further develop your
niche and get confident on how best to express your unique offering to
the right kind of people. These calls will be recorded and further
support and advice offered by your programme facilitator.
Module Two
The second module will help you find practical ways to turn your good ideas
into real marketing messages and action plans that you can carry out
immediately after the event.
Module One's activities will have resulted in the crystallisation of your
coaching vision, and an appreciation of your ideal niche group to target
your marketing efforts. During Module Two you will take that vision and develop it
into a practical plan of action.
You
will create a powerful statement that addresses your uniqueness in terms
of the benefits you bring to your target group. You will practice
delivering this message in a powerful, persuasive manner.
Your
message will be honed and enhanced following constructive feedback from
the facilitator and other attendees.
You will
then have the opportunity to explore the different avenues for getting
in front of your target group – face to face, by telephone or through
written / technological means. We will use creative exercises to find
ingenious routes to get you in contact with the right people
We will
analyse other coach's websites and materials and you will discover what
is likely to work best for your niche group.
We will
look at using media, such as newspapers, magazines and radio – to
communicate with your target group. You will learn tips and techniques
for designing and developing a press release to get you media coverage.
The
“AIDA” plan: “AIDA” stands for Attention, Interest, Desire and Action.
This is a step-by step plan for enabling someone to decide to buy from
you. We will use this plan for you to develop a sales / marketing
approach. What do you ask / say when someone phones to enquire about
your services? How can you best express your coaching practice in a
website or leaflet? What logo or symbol best describes your unique
positioning? All these questions will be explored and you will have the
benefit of an experienced marketing professional to guide and channel
your creativity.
Your
Marketing plan: You will be coached to begin producing your marketing
plan, to include:
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Where are you now? (A SWOT analysis) |
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> Where do you want to be? (Your goals, number of customers and
financial targets) |
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> How will you get there (WHAT you will sell / market and WHO to |
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> Month by month marketing tactics |
By the
end of this month, you will leave with your own notes on how to communicate
and market your coaching practice more effectively. You will also
receive a comprehensive list of online resources that provide further
ideas, blueprints and formulas to help you develop your ideas.
At the end of Module Two you will
receive an audio recording of your marketing message and the key
feedback you received from each participant.
You will complete the programme feeling motivated and committed
to marketing your unique message to the right people in a clear and
compelling way.
Cost of programme:
Each Module costs just £95.00
excluding VAT.
If you both both Modules
at the same time, you will be charged a discounted total of £175.00,
excluding VAT.
Would you like to attend the event?
If you
have any further questions, please contact Angela Dunbar by phone or
email. Tel no: 01189 968259. Mobile 07770 761573. Email
coach@angeladunbar.co.uk
If you
are interested in participating in any of these activities, please email me as
soon as possible at coach@angeladunbar
to register your interest and receive full booking details.
E-Learning Packages
(available anytime):
> Writing your Niche Marketing
Plan
Cost £49.99 plus VAT
> Easy Marketing for Coaches
Cost £30.00 plus VAT |
